Pepsi refresh project case study analysis

Brushing up HBR fundamentals will provide a strong base for investigative reading.

Pepsi refresh project case study analysis

Major HBR cases concerns on a whole industry, a whole organization or some part of organization; profitable or non-profitable organizations. To make a detailed case analysis, student should follow these steps: Case study method guide is provided to students which determine the aspects of problem needed to be considered while analyzing a case study.

It is very important to have a thorough reading and understanding of guidelines provided. However, poor guide reading will lead to misunderstanding of case and failure of analyses.

Analysis of Pepsi Refresh Project PR campaign (R.O.P.E. Format) | joshsamper

It is recommended to read guidelines before and after reading the case to understand what is asked and how the questions are to be answered.

Therefore, in-depth understanding f case guidelines is very important.

Pepsi refresh project case study analysis

To have a complete understanding of the case, one should focus on case reading. It is said that case should be read two times. Initially, fast reading without taking notes and underlines should be done.

Initial reading is to get a rough idea of what information is provided for the analyses. Then, a very careful reading should be done at second time reading of the case. This time, highlighting the important point and mark the necessary information provided in the case.

In addition, the quantitative data in case, and its relations with other quantitative or qualitative variables should be given more importance. Also, manipulating different data and combining with other information available will give a new insight.

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However, all of the information provided is not reliable and relevant. When having a fast reading, following points should be noted: Nature of organization Nature if industry in which organization operates.

External environment that is effecting organization Problems being faced by management Identification of communication strategies. Any relevant strategy that can be added. Control and out-of-control situations. When reading the case for second time, following points should be considered: Decisions needed to be made and the responsible Person to make decision.

Objectives of the organization and key players in this case. The compatibility of objectives. Sources and constraints of organization from meeting its objectives. After reading the case and guidelines thoroughly, reader should go forward and start the analyses of the case.

To make an appropriate case analyses, firstly, reader should mark the important problems that are happening in the organization. There may be multiple problems that can be faced by any organization.

The case highlights the benefits and risks of traditional branding branding and social media, including a discussion of how the Pepsi Refresh Project is consistent with previous brand positioning Pepsi. The project named the Pepsi Refresh Project awarded grants to ideas that refreshed communities. The ideas that garnished the most votes on the website would be awarded the funds. Relevant Information The Refresh campaign started in with the tagline “Every Generation Refreshes the World”%(40). This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers.

Secondly, after identifying problems in the company, identify the most concerned and important problem that needed to be focused. Firstly, the introduction is written. After having a clear idea of what is defined in the case, we deliver it to the reader.Pepsi Refresh Project Case Study July 28, by bkb Leave a Comment In , the Pepsi Co.

launched a campaign that most would think was very inspirational. The Pepsi Refresh Project: Thirst for Change case analysis, The Pepsi Refresh Project: Thirst for Change case study solution, The Pepsi Refresh Project: Thirst for Change xls file, The Pepsi Refresh Project: Thirst for Change excel file, Subjects Covered Advertising Brand management Market research Product management Public relations Sales Social media by Michael I.

Norton, Jill Avery Sourc. Case Study Intro: Pepsi Refresh Case Study Summary: Pepsi Refresh Meet the Instructors. Aric Rindfleisch.

John M. Jones Professor of Marketing Department of Business Administration.

Case Study: Pepsi Refresh Project | Kendra Paro

Pepsi replaced the Refresh Project website. The project named the Pepsi Refresh Project awarded grants to ideas that refreshed communities. The ideas that garnished the most votes on the website would be awarded the funds. Relevant Information The Refresh campaign started in with the tagline “Every Generation Refreshes the World”%(40).

The Pepsi Refresh Project A Case Presentation A Brief History Of PepsiCo 21st Century Challenges The Pepsi Refresh Project Social Media Refresh Everything: Website Statistics (as of November ) The Channels Traditional Media - Since - Drop in average annual per . The Pepsi Refresh Project A Thirst for Change Case Study Solution & Analysis.

In most courses studied at Harvard Business schools, students are provided with a case study.

A Teaching Moment: Professors Evaluate Pepsi Refresh Project | Viewpoint - Ad Age