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By Paul HitlinMark Jurkowitz and Amy Mitchell In a period marked by Supreme Court deliberations on the subject, the news media coverage provided a strong sense of momentum towards legalizing same-sex marriage, according to a new study by the Pew Research Center.
Stories with more statements supporting same-sex marriage outweighed those with more statements opposing it by a margin of roughly 5-to In the coverage studied, the central argument among proponents of same-sex marriage was one of civil rights.
Arguments against were more varied, but most often voiced the idea that same-sex marriage would hurt society and the institution of traditional marriage. In order for a story to be classified as supporting or opposing same sex marriage, statements expressing that position had to outnumber the opposite view by at least 2-to Stories that did not meet that threshold were defined as neutral or mixed.
Many of the events themselves during the period studied, such as announcements by politicians and state legislation, reflected movement towards same-sex marriage. All three of the major cable networks, for instance, had more stories with significantly more supportive statements than An analysis of the conversation of momentum, including Fox News.
In addition to the main set of news media, this study also examined same-sex marriage coverage in three other media segments: Twitter postings on the subject were nearly evenly split between support and opposition for the measure, aligning much more closely with public opinion than with the news media.
Coverage on the Huffington Post, on the other hand, was even more tilted towards support of same-sex marriage than the rest of the news media. Within the media debate on the subject, this report found that those arguing for same-sex marriage had a more consistent message than those arguing against.
Among supporters of same-sex marriage, the main argument was framed around civil rights. The arguments against tended to vary more.
Other arguments against the measure included the idea that homosexuality is immoral and that the government should not impose a new definition of marriage that strays from the traditional notion of one man and one woman. These are among the key findings from a new study of more than 1, stories and more than 2.
The main news sample includes a mix of six websites from Politico to Buzzfeed to Gawker, 11 newspapers, news programs from the three main network news outlets along with PBS, and a mix of programs on the three cable television channels, talk radio, NPR and syndicated radio headlines.
Researchers also examined and separately analyzed coverage on the Huffington Post, coverage across a mix of leading LGBT news publications and the tone of the discussion on Twitter. For newspapers, the LexisNexis database does not include wire copy or syndicated columns, but coding of a random sample of wire stories during this period produced findings very similar to the newspaper numbers overall.
See the full methodology for details. Among other findings in the study: Most of the attention to the subject came in the five days surrounding the Supreme Court hearings March 25 — The LGBT outlets, on the other hand, were somewhat more consistent in the amount of attention devoted to the subject throughout the eight weeks studied.
In addition to the main arguments for and against the issue, the notion that the Supreme Court should not have taken up gay marriage was a common theme. In most instances, this case was made by legal scholars and the Supreme Court justices themselves as they wrestled with the legal questions.
On a few occasions, however, the argument was used by opponents of same-sex marriage. Despite the preponderance of supportive coverage across media sectors, the level of mixed or neutral coverage varied among individual outlets.
While expressing strong support for the measure, LGBT news outlets focused on a different element of the story than any of the other media studied.
Generally, those stories detailed developments in marriage legislation on the state level. There were, however, significant shifts in the sentiment over the nine weeks studied. During the week prior to and the week of the Court hearings, more of the Twitter conversation favored same-sex marriage.
The two following weeks saw a reverse with more posts in opposition.
Then, during the last month of the study, assertions in favor of the measure once again took the lead. Journalists and citizens following the subject on the Internet used different terms when discussing the subject.
The findings show how same-sex marriage supporters have had a clear message and succeeded in getting that message across all sectors of mainstream media. Other elements may have also added to the greater focus on support versus opposition. Many of the newsmaking events in this time period indicated momentum towards same-sex marriage.
These included endorsements from politicians, legislation at the state level and shifts in public opinion tracked by surveys. Second, during the week of the hearings, when most of the coverage occurred, the media offered many profiles of the plaintiffs or members of the LGBT community with few voices of opposition mixed in.Title.
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